The Press Great South Island Road Trip

If you live anywhere in the South Island where there's a Fairfax newspaper (Marlborough Express, Nelson Mail, Timaru Herald, Southland Times, and The Press), it would have been impossible to miss this campaign which ran on television, bus backs, outdoor, radio, newspaper, social media, and online. Our client, the Press, had the brilliant idea to go with a retro Kiwi holiday feel and the result was this bright and colourful creative. The promotion was a great success with thousands of entries and excellent sales uplift with all newspaper titles taking part. To find out more, email Marian@simpatico.co.nz.