Simpatico Buyer Behaviour Research discoveries:

• Highly competitive market
• Heavy investment in refurbishment
• Online lacking in presence

• Design a new look for the many niches and differing skill levels of skier's and snowboarders
• Don't alienate infrequent, casual skiers
• Analyse website traffic to determine usage

• A well-designed highly interactive and user-friendly website catering to all niches
• Strong growth across segments
• Record setting season
• Future-proof Cardrona Ski Resort up with a state-of-the-art website